What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
If something goes wrong with your car and you don’t know much about car repair, then it’s time to go to the shop and find out what’s wrong. However, lots of people are understandably worried about getting ripped off—mechanics are pretty good at detecting when a customer doesn’t know anything about cars. To avoid this,…
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